Overture an L.A. Story

Ouverture Of Something That Never Ended is the newest collection by Gucci’s Creative Director Alessandro Michele, originally presented last November in a 7-part mini series he co-directed with Gus Van Sant. For the campaign, a cast of characters is captured in Los Angeles, where they meet on the Venice Beach boardwalk and embark on a cinematic road trip through the Hollywood Hills to the Griffith Observatory, ending at a drive-in theater where the original Ouverture film series is being screened. Thus, the story goes full circle.

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The New Movie Campaign

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