a phygital edition for the new fashion era
It will be a phygital edition that will be held from July 7th to 10th at the Cinecittà studios in Rome, for the summer season of the Rome Fashion Week, organized by Altaroma, thanks to the support of the members and in particular of the Rome Chamber of Commerce. and the Lazio Region, and to the support of ICE – Agency for the promotion abroad and internationalization of Italian companies, of the members and of the Ministry of Foreign Affairs and International Cooperation.
In presence for the designers and for a limited selection of professionals – to ensure safety distances according to the anti-covid regulations – the event will be simultaneously visible on the Altaroma Digital Runway digital platform (https://digitalrunway.altaroma.it) , also via a new downloadable app for tablets and smartphones.
An edition that surpasses and sublimates the digital experiments of this last year to meet the needs not only of those who work in the sector, but of that public that has always wanted to follow the fashion shows and discover all the previews and trends of the coming seasons. From the most iconic film studios in the world – which see the partnership with the Istituto Luce-Cinecittà renewed -, Altaroma is ready to launch a calendar full of fashion shows, performances and which will open every day with the Fashion Talks organized with the 24Ore Business School and broadcast in live-streaming. It will be possible to follow the selections and the final of the eagerly awaited competition promoted by Altaroma and Vogue Italia, Who is on Next ?, which rewards the most talented and visionary collections and designers. Not only that, it will be possible to get to know the brands that will be part of Showcase, the flagship project of the event, which has selected 72 designers – including over 30 new ones -, and which allows you to get in touch and start new collaborations with buyers, large groups and print.
“Despite the uncertainties and delays due to the health emergency, we are experiencing great interest from the brands – says Adriano Franchi, General Manager of Altaroma – Our designers are the ambassadors of the highest expressions of Made in Italy craftsmanship and tailoring. , and returning to show in attendance is a strong signal that we want to give to reaffirm the importance of Altaroma, as a meeting and promotion point for all those young independent realities who want to start their journey within the fashion system “.